How to book Southwest Airlines through Chase Ultimate Rewards points?
October 7, 2025
Last Updated: October 7, 2025
When it comes to air travel, one of the most common questions passengers ask is whether an airline is reliable, affordable, and comfortable enough for their journey. For years, Southwest Airlines has been a household name in the U.S. aviation industry, known for its customer-friendly policies and budget-friendly fares. But with recent changes and shifting customer expectations, many travelers are asking, “Is Southwest still a good airline to fly in 2025?” Let’s break it down with a clear look at its service, policies, and reputation.
Southwest Airlines continues to perform strongly in passenger satisfaction rankings. According to the J.D. Power 2025 North America Airline Satisfaction Study, the carrier held the top spot in the economy and basic economy categories for the fourth consecutive year. The study also credited Southwest with leading scores in staff service and customer trust.
A recent report in Forbes further highlighted that Southwest topped the 2025 U.S. Airline Quality Rating. The analysis factored in on-time performance, baggage handling, and passenger complaints, all of which showed Southwest performing better than many competitors.
Also Read: Southwest Airlines Multi-City Flights
One of Southwest’s most iconic perks for decades was its “Bags Fly Free” policy, which allowed passengers to check two bags without additional cost. In May 2025, however, the airline announced that this benefit would end for most travelers. Checked bags now come with a fee, although Rapid Rewards members still enjoy free checked luggage.
In another notable shift, Southwest is preparing to replace its long-standing open-seating policy with assigned seating starting in January 2026. This change, which the airline is branding as “Seatisfaction,” will allow passengers to select seats in advance, including premium options with extra legroom. While some loyal flyers lament the loss of tradition, others see it as a much-needed update.
Also Read: Southwest Airlines Change Flights
Southwest Airlines has always prioritized flexibility, and this extends to multi-city trips. Although the airline does not offer a dedicated multi-city booking tool, travelers can create their own itineraries by booking each leg separately as one-way flights. This not only provides control over travel plans but also allows adjustments without hefty change fees.
For passengers traveling in large groups, Southwest offers a dedicated Group Travel program. As outlined on the airline’s official page, the program provides discounted fares, extra flexibility, and no added booking or name-change fees. Groups also benefit from one free round-trip ticket for every 30 passengers booked, along with unlimited name changes up to 72 hours before departure. This makes Southwest an attractive choice for school trips, corporate teams, or family reunions.
Also Read: Southwest Airlines Cancellation Policy
In 2025, Southwest introduced a new security measure requiring passengers traveling with mobility devices to remove lithium batteries and carry them into the cabin. The airline clarified that these items would not count against carry-on limits, a move aimed at aligning with growing safety regulations surrounding lithium-ion batteries.
Not all changes, however, have been universally popular. Ending the free checked bag policy generated criticism among long-time loyalists who felt the airline was moving away from its customer-first legacy. Still, industry analysts note that Southwest is adapting to competitive pressures and evolving passenger expectations.
Also Read: Book Southwest Airlines Group Flights
Also Read: Book a Companion Pass on Southwest Airlines
Also Read: Best Time to Book a Southwest Flight
So, is Southwest Airlines a good airline to fly in 2025? The answer depends on what matters most to you as a traveler. The airline continues to deliver on customer satisfaction, reliability, and affordability, while also modernizing with assigned seating and flexible booking options. However, the loss of universal free checked bags and changes to long-standing traditions have left some passengers reconsidering their loyalty.
Overall, Southwest remains a solid choice for domestic travel, group trips, and flexible flyers who appreciate ease of booking and competitive pricing.
If you are planning your next trip, Affluence Travels can help you find the best Southwest Airlines deals, whether it’s a multi-city adventure, a group flight, or a simple round-trip journey. Contact us today to unlock exclusive offers and book your flights with confidence.
As of May 28, 2025, free checked bags are no longer available to all passengers. Only Rapid Rewards members retain the benefit of two free checked bags.
Assigned seating will roll out in January 2026, marking the end of the open-seating tradition.
Yes. While the airline does not have a multi-city booking tool, passengers can arrange multi-leg trips by booking separate one-way flights.
The program offers discounted fares, one free round-trip ticket for every 30 passengers, no booking fees, and unlimited name changes up to 72 hours before departure.
Generally, 2–3 months in advance for domestic routes and 4–6 months ahead for international flights ensures the best fares.
Yes. Despite recent changes, Southwest continues to score well in customer satisfaction and remains a budget-friendly option for many travelers.
Yes, but the network is more limited compared to major legacy carriers. Most of its international routes are to Mexico, the Caribbean, and parts of Central America
Customer Support
Flights cancellation / change / baggage
How to book Southwest Airlines through Chase Ultimate Rewards points?
October 7, 2025
Things to Do in Niagara Falls, New York: A Complete Traveler’s Guide
October 7, 2025
Is JetBlue Mint Really the Best Business Class Option Available Today?
October 6, 2025
Special Discounted Deals On Phone Call Only
